Monday, November 23, 2009

Reality Check for Keeneland

Initial reaction to the results from Keeneland's November breeding stock sale seem to be determinedly positive. For example, Frank Mitchell's Bloodstock in the Bluegrass blog talks about how "the recession is over," and that there's "confidence in a down market." And Deirdre Biles' Hammer Time blog on the Blood-Horse web site concludes that there's "at least a glimmer of hope" in the market post-November.

I guess those views, reflecting the by-now-desperate hope of thoroughbred breeders, are based on the fact that the sale numbers this year declined less from 2008 than 2008 had, in turn, declined from 2007. Small consolation. The 2007-2008 decline was about 40% in average price and 45% in gross for the sale as a whole. In contrast, the decline from 2008 to this year was only 7% in the average price and 14% in the gross.

Here are the numbers for this month's sale: of 4702 horses cataloged, 2779 of them sold (59.1% of the catalog), for a total of $159,727,800, or an average of $57,477. Compare that with the 2007 results, before the financial markets crashed in 2008. In 2007, 3381 of the 5415 horses in the catalog (62.4%) sold, for a total of $340,877,200, or an average of $100,821 per head. So, comparing those peak results from two years ago with this year's numbers, we have an overall drop of 53.1% in the gross for the sale, and a drop of 53% in the average price. That's even worse than the decline in my IRA over the same period. So, if that sort of number signals the end of the downturn and provides hope for the future, we're certainly living in a world of very diminished expectations.

And those numbers from the just-concluded sale need to be adjusted for the very atypical profile of this year's catalog. When companies report their financial results, they typically exclude "extraordinary events," such as a one-time sale of assets. Similarly, the real state of this year's Keeneland sale should be looked at by excluding from the results the one-time Overbrook Farm dispersal. That dispersal sale, which is a once-in-a-generation event, involved 148 horses, which sold for $31,760,000, or an average of $214,595, obviously well above the results for the sale as a whole.

If we subtract the Overbrook horses from the sale, here's what we get for the "normal" part of the sale: 2631 of 4554 horses in the catalog (57.8%) sold, for a total of $127,967,800, or an average of $48,638.

Now let's compare that with the 2007 results. In just two years, the gross has declined by 62.5% and the average has dropped 52%. Sounds more like the housing market in Las Vegas than an industry on the brink of recovery.

I wish things were looking better for breeders; many of them are nice people, and many of them put a lot of work and love into raising horses. But the reality is that our industry is going to have to get a lot smaller. Race tracks are closing; Blue Ribbon Downs in Oklahoma is the latest. Purses are stagnant or declining, in the face of steadily rising costs. And there just isn't a market for an animal that is, as bloodstock agents like to say, "just a horse." True, stallion stud fees are coming down, but by nowhere near the 65% from their 2007 levels that they need to. There's lots more downsizing still to come.

Let's see. Breeders are losing money. Owners are losing money -- as we always have, but I suspect even more now. Racetracks are losing money on their live product, with a few shrewd ones (e.g., Churchill Downs Inc.) moving to becoming online betting impresarios, at the expense of their own horsemen. So who's making money in this environment? Oh, of course, bloodstock agents. How could I forget?

It ain't pretty out there.

3 comments:

Janet Del Castillo said...

Racing needs to be marketed to middle america. When Nascar started making car racing a family affair it took off. We have a huge untapped source of new owners and fans in the pleasurehorse industry. I have tried to get The leaders in the industry to tap into this group.
The pony clubs, 4H, and FFA are our little league in this business. We cAn have programs that nuture youngters into the industry. And there are many ways to bring pleAsure horsemen in also. Check myblog on training for new owners and trainers. Backyardracehorse.blogspot.com
I have nurtured many into this wonderful business!

fmitchell07 said...

Steve,

Your analysis should be required reading for all stallion managers. Your incisive take on the business issues of cost and benefit, income and profit, are greatly instructive.

In my view, the great challenge to profitability over the next 18 months lies with stud fees. Those farms that get them about right will prosper, and their clients will have a good shot at making money. The others will not.

Many of the horses sold in November were discards, sold because their costs exceeded their yield to owners. But neither these nor the animals on the other end of the spectrum (notably Overbrook) should obscure the single most important figure of the sale. The median stayed constant with last year, which surely means we have reached a bottom plateau.

Can an uptick be far behind? Let's hope.

Cheers,
Frank

graeme said...

Steve,

Could not agree more. My guess is next November will be down again from this year, which, as you rightly point out, was skewed by the Overbrook dispersal.